Define/ what is Advertisements - is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services.
Advertising promotes a product, service or event to its target audience. A target audience is the portion of the general public that products, services or events were created for to fill a desire or need in the marketplace.
Or
Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people.
Details of Advertisements
- Advertising means of informing as well as influencing the general public to buy products or services through visual or oral messages.
- Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc.
- Advertising is one of the aspects of mass communication.
- Advertising is actually brand-building through effective communication and is essentially a service industry.
- It helps to create demand, promote marketing system and boost economic growth. Thus advertising forms the basis of marketing.
- A career in advertisement is quite glamorous and at the same time challenging with more and more agencies opening up every day.
- Whether its brands, companies, personalities or even voluntary or religious organizations, all of them use some form of advertising in order to be able to communicate with the target audience.
- The salary structure in advertising is quite high and if you have the knack for it one can reach the top.
- It is an ideal profession for a creative individual who can handle work-pressure.
- Today, new areas are emerging within advertising like event management, image management, internet marketing etc.
Different types of Advertisement
- Digital Advertising - Television Advertising, Radio Advertising, online Advertising,
- Physical Advertising -Press Advertising (News Paper, Magazine, journal), Billboard Advertising, Mobile billboard advertising, in-store advertising, coffee cup advertising, street advertising
- Celebrity Branding - This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products.
Scope in Advertising 
- Advertising courses are quite popular in India.
- As per growth and success is concerned, if you have that go-getter spirit, creative curve and innovative visualization skills, you can surely reach the heights.
- However, before you get lost in your dreams, do make sure to take a professional training course in this field.
Courses details for Advertisements
Candidates interested in advertising programs need to have creative mind and strong sense of visualization and imagination. There are several designs educational institutes in India that provide advertising courses at both undergraduate and graduate levels. The courses are designed to cater to the specific needs of the advertising industry in India. Usually, these courses include works on various projects that require creating designs, planning and implementing those ideas.
Undergraduate
- B.A Integrated courses in Advertising, sales promotion and management
- Bachelor of Science ( Visual Communications)
Post Graduate
- M.F.A Applied art and Advertising
- M.B.A. Advertising and Marketing Communications
- M.A in Media management (Advertising Campaign)
- MBA in Public Relation management
- MA in Advertising and Public Relations
- MA in Journalism and Mass Communication
Diploma
- Diploma in Advertising
- Diploma in Advertising and communication Management
- Diploma in Advertising and Marketing
- Diploma in Commercial art and Advertising
- Post graduate diploma in advertising and Market communication
- Post graduate Diploma in Advertising
- Post graduate diploma in Advertising Management
- Post Graduate in Public Relations and Advertising
- Post Graduate Programme in advertising, Media and Marketing Communications
- Graduate Diploma in Graphic Design
- Professional Diploma in Animation Design
- Post Graduate Diploma in Language for marketing and Media
- Post Graduate diploma in Marketing and Sales management
Certificate courses
- Certificate Course in Advertising and Communication
- Certificate course in Advertising and Public Relations
- Certificate course in Marketing and Advertising
- Post Graduate Certificate Course in Advertising Management and Public Relations
Colleges
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